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How Google and Zara are Using Value Creation to Expand Their Empires

Introduction


Value creation propels companies forward, dictating success in an increasingly competitive landscape. The value may be tangible or intangible, operational, or financial.


While there are countless ways a business can create value, and the drivers for value creation differ, Operational Improvement, Human Capital and Product Improvement have been key to the success of some of the biggest global companies.


Operational Improvement

By streamlining and standardising processes, businesses can reduce inefficiencies, prevent errors, and increase productivity. The operational improvement involves making sure everything linked to the yearly profit will be maximised, increasing revenue, and decreasing cost.


For example, Zara, a leading fashion retailer, uses a unique supply chain management strategy to add operational value. Instead of predicting fashion trends months in advance like most retailers, Zara uses real-time data to see what’s selling and what's not and then adjusts its production and inventory accordingly. This allows Zara to respond to fashion trends more quickly than many of its competitors.


Human Capital


Employee satisfaction is essential in contributing towards maximising value. Investing in the skills and knowledge of employees can increase productivity, reduce errors, and improve the quality of work. Not only this but happy employees often translate to increased loyalty and more exceptional customer service.

Google is famously known for its employee-friendly work environment. From generous parental leave policies to gourmet cafeterias and on-site wellness and fitness centres, Google invests heavily in its employees' well-being. As a result, the company consistently ranks high on "Best Places to Work" lists and benefits from the innovative ideas of its engaged employees.



Product Improvement


Product Value Creation refers to the process of developing and delivering products (or services) that meet or exceed customer expectations, thereby providing significant value to the consumer and differentiating the offering from competitors. This form of value creation often manifests as innovation, quality, functionality, and/or design in the product that makes it preferable to other alternatives in the market.

Apple has excelled in product value creation they have transformed several products

categories within its innovation.

From the iPod to the iPhone and the iPad, Apple's emphasis on design, user experience, and functionality created products that not only met but often exceeded consumer expectations.


Understanding different value creation forms can equip businesses to strategically invest in areas that can maximise their value, ensuring long-term success and profitability. It's a dynamic process that involves constant learning, adapting, and growth - much like the world of business itself.


Conclusion


Although we do not directly offer value-creation services, we are connected with a great network of professional specialists who can help in a variety of industries and challenges.


If you looking for value creation during your growth stages or preparing for sale, get in touch to see how we can help.

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